Over the many, many years business design, commercial design or graphic design has not changed its' main intent...or main goal. That goal is to create a design that represents the client or "owner" of that identity being created as best possible in a small descriptive package (logo design) or identity design. It has always been said, you know a design is great if you can reproduce it in black & white and it still maintains its' complete functionality. It is still understood what the symbol is (even in its' simplest form) and it will cost the client less to reproduce if their only option is to keep costs down. Casanova Design USA knows if it can stick to the simplest structure of the design aspect then that design will stand the test of TIME. An excellent design will stand the test of time. It will be adaptable to any surrounding and to any form of media. Casanova Design USA believes that "simplicity" is usually best! There will be times when the intent is to be funny, eclectic, gaudy, cluttered and busy, however all concepts are discussed to help understand the goal of the project.
